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Google's Pixel 8 Set For 'Make In India' Debut In 2024; Will It Get Cheaper?
Oct 20, 2023 Rahul Verma News Source in_mashable 54 hits
In a strategic move to bolster its foothold in the Indian smartphone market, Google has officially declared its intent to commence local manufacturing of its Pixel smartphones.
The forthcoming Pixel 8 has been designated as the flagship device to spearhead this endeavour, in alignment with India's 'Make in India' campaign.
The company's plan involves collaborating with both international and domestic manufacturers to assemble Pixel smartphones within India's borders, with a rollout slated to commence in 2024.
Looking at historical examples, such as Apple's production of iPhones in India, reveals that local manufacturing hasn't necessarily resulted in substantial price reductions for consumers.
Apple's iPhone 15, manufactured in India, has seen prices largely remain consistent.
This approach aligns with Apple's commitment to delivering a premium user experience, which is mirrored in the product's price point.
Google is anticipated to adopt a similar stance.
Expecting a significant drop in Pixel 8 prices may be met with scepticism.
Google's introduction of the Pixel A series in India, targeting users seeking a high-end experience at a more affordable price, indicates a consistency in pricing strategy for its flagship Pixel devices.
Moreover, a Google executive, in an interview, indicated no plans for a budget-friendly Pixel smartphone in the future, citing concerns over potential compromises that could impact the device's quality and user experience.
In summary, Google's decision to manufacture the Pixel 8 in India marks a significant stride in its engagement with the Indian market.
While lower pricing is not a guarantee, the competitive dynamics of the Indian smartphone market and the historical trend of post-launch price reductions may provide Indian consumers with enhanced affordability options in the near future.
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